MahaMandi 2020 - Vocal for Local

Happy 74th Independence Day everyone

This is my first year in NITIE, a prestigious public management institute located in Powai near Vihar Lake in Mumbai. Our college has a great tradition of involving students in various activities which helps them to develop as a person and professional. One such unique activity conducted is Maha Mandi, conducted by Marketing Interest Group(MIG), where Participants sell educational toys from our partner NGOs engaged in upliftment of underprivileged women and children.

But due to the covid -19 situation, the MIG team has come up with a brilliant idea of promoting the uncharted treasures in India. Since digital selling is the new normal, we have been given the task of making posters about these unknown treasures, to promote them with the tag 'Local for Vocal'.

Thank you Prof. T. Prasad for conducting this session and encouraging us to see the treasures which were hidden in plain sight.

One such treasure which is well known in Tamil Nadu and unknown to the rest is Jil Jil Jigarthanda from Madurai. I still remember the first time I drank it, better than any drink or ice cream I have ever had- a combination best features of both. From the name, I always thought it was a north Indian drink. But BOY, WAS I WRONG. Though Jigarthanda is a Hindi name, the drink is famous and well known only in Tamil Nadu. 

And there is an entire news article on Jigarthanda.

Please follow the link below for detailed history
The Hindu: In Search of Madurai Jigarthanda -https://www.thehindu.com/features/magazine/in-search-of-madurai-jigarthanda/article3896831.ece

Here is my poster to promote Tamil Nadu's hidden treasure; JIGARTHANDA

#Local_for_Vocal 

#MahaMandi2020

Mahamandi Promotional Video: